Light-to-heat conversion in plasmonic nanoparticles (NPs) inside polymeric membranes is beneficial for improving the efficiency of membrane distillation for seawater desalination. However, the physical mechanisms ruling photothermal membrane distillation are unclear yet. Here, we model the plasmonic photothermal light-to-heat conversion from Ag, Au, and Cu nanofillers in polymeric membranes for membrane distillation. Photothermal effects in the cases of isolated metallic NPs and their assembly are investigated considering size effects and excitation sources. The increasing content of metallic NPs improves the efficiency of the light-to-heat conversion. For a polymeric membrane, filled with 25% Ag NPs, our model well reproduces the experimental temperature increase of 10 K. Specifically, we find that Ag NPs with a radius of around 30–40 nm are favorite candidates for membrane heating with excitation …